Bespoke 2020 Gin for St Richard's Hospice

Updated: May 14

We're thrilled to have created a bespoke dry gin for the wonderful St Richard's Hospice in Worcestershire.


Inspired by the Hospice's care for local patients and their loved ones, we've created St Richard’s very own 2020 Gin.


A juniper-led premium dry gin with nuttiness delivered through baked poppy seeds and subtle sweetness from black pear, the inclusion of poppy reflects the importance of memories and celebration of loved ones which is at the heart of the charity's work.


The gin works beatifully in the classic gin and tonic, garnished with orange zest or lemon.


Limited edition

With just 500 individually numbered bottles for sale, each at £40, the Hospice is expecting interest in this limited-edition, premium product to be high.


How to purchase

Stockists will be announced soon, including at local bars (when coronavirus restrictions safely allow), but for now anyone interested in securing a bottle can register an interest by emailing the Hospice at: appeals@strichards.org.uk


Expressions of interest in particular bottle numbers will be taken but please note that some significantly numbered bottles will be auctioned off at hospice fundraising events.

Tricia Cavell, Fundraising Director at St Richard’s Hospice, said: “We loved working with the Hussingtree Gin team to create a gin inspired by our care here at St Richard’s. Flavoured with nutty baked poppy seeds and a subtle sweetness from black pear, the inclusion of poppy reflects the importance of memories and celebration of loved ones which is at the heart of our work.   “The timing is also significant for us with our fundraising income having been hit by the cancellation of events and temporary shop closures due to Covid-19. In these challenging times, we must find new and creative ways of raising money so we can continue to fund our care. Sales from this limited-edition, premium product will help ensure we can be there for patients and their loved ones, when they need us most.”

Thanks

Our thanks go to Fairfield Group in Droitwich - http://www.fairfieldgroup.com - who printed the labels for free.


Contract gin services

Our journey with St Richard's Hospice started in the summer 2019. Following initial conversations about the charity's ambitions for a bespoke gin and how it would work within a key campaign throughout this year, we couldn't wait to get to work.


What followed was our full contract solution - from creating a bespoke gin that reflects the charity's own brand, developing the bottle label maximising the visibility of the 2020 campaign brand logo, through to production, bottling and labelling the finished product.


To read more about our contract gin services, click here.


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